Opinions expressed by Entrepreneur contributors are their own. Social media is here to stay in the marketing world and, by all accounts, it will only further penetrate all aspects of life and work. As we enter 2016, many social-media experts are already forecasting the direction of social media in the new year. To be prepared, it’s that time of year to organize our social-media tool boxes, adding some new tools that can be game-changers in terms of how effective this platform is for certain strategic objectives.
LIMITED-TIME Free. Social Media Lab – Templates 1.3 – Templates for Apple Pages. With this social media blocker for Mac, you will find yourself become more productive and more aware of your own work or study patterns. Social Media Blocker for iOS Devices. Nowadays we just can’t do without smartphone. Many of us spend hours on social media apps everyday.
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Here are 20 recommended social-media tools to add to your game plan, if you don’t have them already. Chatty People is the best chatbot platform for creating an AI chatbot on Facebook with integrated Facebook commerce. With Chattypeople you can create a Facebook message both quickly and easily, no coding required. The platform's simplicity makes it ideal for entrepreneurs and marketers in smaller companies, while its technology makes it suitable for enterprise customers. You can make a simple bot answering customer service questions or integrate it with Shopify to monetize your Facebook fan pages. ChattyPeople is where f-commerce and ai-commerce come together.
Chattypeople is 100 percent free to get started. Buffer Posting your social-media content across multiple social media accounts gets a whole lot easier. It allows you to create a posting schedule for your Twitter, LinkedIn, Facebook, Pinterest and Google+ pages all in one place, creating a queue and saving you considerable time.
Brand24 Rather than have to search around for what people are saying about your brand, delivers real-time information on what’s been said as well as what is going on with your competition. This continual insight can help you effectively respond to positive and negative comments across your social-media platforms, so you can stay engaged with your audience as well as effectively gauge any potential sales opportunities. Edgar It’s okay to re-use old content on social media as long as its relevant, but it is often hard to find that great content among the daily social-media posts. Can solve that by helping you to locate some of that incredible content that many followers may have missed, because they were inundated with the constant flow of information.
But they might catch your great information this time around. This social-media tool provides a way to categorize your posts, so you can more easily track down the content that you want to re-post in the near future. Bundlepost is another option for scheduling your posts but one that comes with features that improve upon other options.
One highlight is Bundlepost will replace common niche keywords with hashtags, vastly improving your engagement results. Nuzzel As both a web and iOS app, helps you organize the stories shared by your Facebook and Twitter friends, aggregating the information into easy-to-read links and providing a way to add influencers that you can leverage for your own marketing needs. You can also go deeper by accessing the stories shared by friends of friends to develop a better understanding of your audience. 7. Cyfe To understand what is working and not working, it’s important to add many analytics tools to your social media toolbox.
Delivers detailed reports related to SEO, Google Analytics, AdWords and brand mentions that even a small-business owner can afford to use. It also gives you customizable dashboards to store and review this data. Beyond just its social-media application, Cyfe also helps with industry and competitor research as a business intelligence tool that helps turn data and trends into actionable insights. Social Clout As another analytics tool, looks at where you can make significant improvements in engagement, campaigns and keywords. It also delivers reports on demographics and social-media results. All of these reports provide data on multiple social-media accounts to help you track the progress and be able to note the differences in responses across platforms. SecureMySocial Tracking what is being said on social media goes beyond just looking after your audience.
You need to consider what your employees are saying and doing that might reflect on the company. To get an alert in real time if any social-media posts which others make violates a company policy or the law.
It is also possible for you to have the person posting information get a notification that they are in violation, which could help maintain the reputation of the company when you don’t necessarily have time to track every post. AgoraPulse If you primarily use Facebook and Twitter for business, what you can do with both social-media platforms, offering customer relationship management software, applications, analytics reports, contests and more. Nuvi As an analytics tool, can see what others cannot see in terms of Facebook conversations, including private and public posts. This means you can get insights into what people are saying behind the scenes that can help you to further shape your social media messages. Follower Wonk As a Moz app solely for Twitter analytics, helps you find, analyze and optimize your social-media efforts on this platform.
You can get deeper information about your followers, where they are located, and when they tweet plus the ability to locate new influencers and optimize your own tweets. Feedly To help gauge what others are saying in terms of content and identify the key industry trends in relevant information that should shape your own social-media posts, offers content curation and content sharing that integrates with Buffer. Inkybee provides a way for you to locate those influencers who can elevate your brand and attract more potential customers. It provides a way for you to search for bloggers and social-media celebrities interested in your industry, so you can connect with them. Adobe Post This app is a new to the photo scene app but has become something very near to my heart.
I use it for for my blog and social-media presence. Best part about it is that it's free. You simply choose from millions of photos, and it'll put together what looks like the best presentation in the world. Sendible This is a that brings together all aspects of your social-media management responsibilities. This includes pulling all posts and comments into one dashboard for analysis, measurement and engagement.
Other features include publishing, collaboration, customer relationship management and mobile tools. Person App This to all those followers and friends in the social-media world. You can also create specific personas that then interact with this audience.
Together, social media becomes more personalized and human. Openr Make the most of your, which lets you add a promotional message to any message you share on your social-media profiles. The result is more leads and traffic while letting you learn more about your audience. Socedo Marketing automation is increasingly driving success for businesses in terms of enhancing sales whilst reducing cost and effort.
Automates the lead generation process by bringing in relevant prospects through social media. The platform matches users' interest with your defined criteria and engages prospective customers, automatically using a customizable workflow.
In addition, Socedo also provides analytics and insights, so you can fine-tune and tweak the workflow in order to get better quality leads. Babbly Meanwhile, virality is one of the main goals of marketing through social-media channels. Enables you to amplify your audience by sharing content through its own community of users and influencers. The tool is very simple. You just enter or paste the URL you want to promote, and the platform does its job. Babbly comes in a straightforward interface that's also mobile-friendly, which means you can grab attention for your content across different kinds of devices. While there are hundreds of apps and tools now available that deserve your consideration as viable solutions to enhance your social-media presence and investment, these 20 social-media tools offer a range in capabilities and costs to appeal to everyone from a growing startup to a full-fledged established company.
Instead of editing videos one by one, you can use DVD authoring software to set up and burn videos. For a long time, iDVD was the best for Mac, but unfortunately, it is no longer available.
Most people search for an alternative to iDVD. Let us have a look on some of the DVD creating software. DVD Styler is free DVD authoring software offering various options to create a DVD. DVD Styler is open source cross platform application which allows both burning and creation of DVD files. It supports almost all the popular video formats including AVI, MOV, MP4, MPEG, MPEG-2, MPEG-4, WMV, AC3, MP2, MP3, etc. Out of all this, you can use MPEG and VOB format without re-encoding.
One of the important features of DVD Styler is that you can add menus in it. Videos can be easily imported using drag and drop feature. Other than this, DVD Styler also supports subtitles, slideshow creation, multiple titles and audio tracks, add buttons, text and imported backgrounds. See Also: - There is a preview screen available where you can always see the result of the work you have performed. Other than Mac, it also supports Windows and Linux operating system. Roxio Toast 15 is burning software for Mac developed by Roxio. It comes in two flavors: The $100 DVD only Titanium edition and $250 Pro Bundle.
The user interface and features are just like the last version which was debuted in 2011. Roxio Toast 15 lets you download videos from internet, DVD and then copy them to a DVD with just one click. You can also convert media files to be compatible with iPhone, iPad or other devices. But these features come at a great price.
Toast 15 Pro costs $149.99, and Toast 15 Titanium costs $99.9 at the official website. However, you can get Toast 15 Titanium at $49.9 on Amazon. Wondershare Video Editor for Mac is known as Wondershare Filmora which is user-friendly and trendy video editing software. After launching video editor, you have to choose a mode (aspect ratio) to get started. The interface contains a file manager, a timeline and a preview pane.
See Also: - When you import a video, it is displayed in the timeline for editing. It supports almost all popular video, audio and image formats. Wondershare Filmora has over 100 visual effects and 80 filter effects to apply to your video clips. Also, it is free; of cost and also of virus! Cisdem DVD Burner is the best alternative for iDVD as it’s easy to handle a user-friendly interface with fast working speed. It empowers you to burn any form of video or audio from any source, even directly from iPhone, iTunes, camera, iMovie, etc.
See Also: - It has video editing and customization option for better fine-tune videos, availability of DVD menu patterns, support for subtitle and watermarks. All of this at an affordable price of $39.99 for a single license with lifetime validity. It has data recovery tools, PDF tools, video converters, a set of utility tools and much more. MPEG2 works Advanced is the most suitable option for you if you want to convert a Blu-ray disc to DVD. It is a media converter designed to help you produce files compatible with your iOS devices. MPEG2 Works can also be used as a media player for all sorts of video and audio files. It has the ability to decode the content and convert it to compatible video formats.
It can also split or demux MPEG files or join VOB or MPEG videos. Also, it is cheap as compared to other softwares at a price of $25.
Burn is an advanced disk burning application for Mac. You can make personalised movies in DVD format with the help of this application and also add menus and use personalised themes.
Given its small size, Burn is a powerful application. It exists in a little window where you simply drag files and create the disc you want to create. See Also: - Catch? You need to convert a video into.mpg format if you want to burn it. But best of all, it is free and compatible with almost all latest versions of Mac. Open DVD Producer is another free software that lets you create DVDs with menus and chapters in an easy way.
This software with smooth interface organises its function in an orderly manner. It is a portable application that helps you generate DVDs quickly. However, lack of a standard help manual can be an inconvenience at times. SmallDVD is an application suitable for beginners. It allows you to create DVD images using video files. It is a straightforward application with settings available for dealing with aspect ratio and formats. The most appealing thing about it is the feature of adding multiple video files into the image.
Best of all, it is free of cost. See Also: - 9.
Leawo DVD Creator is an application that lets you burn video DVDs and iSO files. It converts 2D videos to 3D DVD movies providing reliable conversion with plenty of customization options. What makes this software unique is the control it gives users. Other than modifying each video’s brightness and contrast to enhance its visibility, you can also increase or decrease playback volume. It also supports watermarks and subtitles. It uses moderate CPU and RAM and response time is also good.
See Also: - 10. Aimersoft DVD Creator is one of the best DVD authoring software offering unique design and more DVD customization options than any other converter. It has a broad range of useful features.
Although it has average conversion speed, Aimersoft DVD Creator is easier to use than any other software.